Your details, handled plainly.
What we collect through this website, why, who helps us, and what you can ask us to do with it.
Last updated 28 October 2026
The short version
Only what you send
We collect what you type into our forms or emails. Nothing else about you.
Never sold
We never sell or rent your details, and we show no ads.
Cookies only if you accept
Google Analytics runs only after you accept it. Our own page counter needs no cookies. No advertising trackers.
Delete on request
Ask, and we delete your details. You can also ask what we hold.
Who we are
Procelo builds AI automation, web and mobile apps, and websites, and offers SEO, AI visibility, security testing and IT support. This policy covers this website, procelo.org, and the requests you send us through it. For anything about your details, write to admin@procelo.org.
What we collect, and why
When you ask for a free website report
Your website address and email, and, if you add them, your business name, type of business and city. If you came from our notice board, we also get the notes you pinned there. We use these to make your report, send it to you, and send one follow-up email about it.
When you book a scope call
Your name, email, what you want to build, and, if you add them, a rough budget and timing. We use these to prepare for the call and reply to you. To pick a time, you use our booking calendar (Cal.com), which receives your name, email and notes so it can send the invitation.
When you email us
Whatever you choose to write. We use it to answer you, and, if we work together, for the project.
When you visit the website
Like every website, our host keeps short technical logs of requests: your IP address, browser and the pages asked for. They are used to keep the site running and safe from abuse, not to profile you.
We also count page views and clicks on our own buttons (such as "Book a call") ourselves, so we know which pages are read and which buttons are used. For each one we keep the page, the website you came from, your country, whether you used a phone or a computer, the day, and for a click the button's text. We don't store your IP address: it is turned into a one-day code that can't be traced back to you, so your visits on one day count as one visitor. This counter sets no cookies, and it honours the "Do Not Track" and Global Privacy Control settings in your browser.
We also use Google Analytics to see how visitors find and use the site, but only if you accept it in the bar shown on your first visit. Choose Decline and nothing is sent to Google. If you accept, it sets cookies in your browser that give it a random number, so it can tell returning visits from new ones, and it sends Google the pages you view, the site you came from, your rough location (country or city), your browser and device, and the buttons you click. Google doesn't keep your IP address, and we don't show ads or use its advertising features. Google describes its own use of this data at policies.google.com/technologies/partner-sites.
at any time: choosing Decline later stops it and removes its cookies.
How the free report works
We look at your website's public pages, the way any visitor's browser does: we load them, take screenshots, and run Google PageSpeed Insights on your website's address. We don't log in, try passwords or test anything beyond what the public can see. The report files are kept on our own computers.
Deeper security testing (anything beyond public pages) only happens with your written permission, under a separate agreement.
What is kept in your browser
Cookies: the only ones are Google Analytics' (named _ga and _ga_…, kept for up to two years), and they are set only after you accept them. They hold a random visitor number, nothing about who you are.
A few small settings are kept in your own browser too, and they never reach us unless you send a form:
- Your cookie choice (accept or decline), so we don't ask again.
- The bird: whether its sound is on, whether you hid it, and whether you've tried clicking it.
- The notice board: the notes you pinned, kept for this visit only, so the form can be filled in for you.
You can clear them any time in your browser's settings (site data for this website).
Our legal reasons
Where data protection laws such as the GDPR and UK GDPR apply, we rely on:
- Your request: making the report or setting up the call you asked for (steps before a possible contract), and the work itself if you become a client.
- Legitimate interests: one follow-up about your report, answering your emails, and the technical logs that keep the site secure. You can object to these at any time.
- Legal duties: keeping business records that accounting and tax law require.
Where your details are handled
Our team works remotely, and the services above run in several countries, including the United States, so your details may be handled outside your own country. Where the law asks for it, we rely on the safeguards these providers offer for international transfers, such as standard contractual clauses.
How long we keep it
- Report requests and call bookings that don't become a project: 12 months after our last contact, then deleted. The copy in our database is deleted automatically 12 months after it arrives.
- Free report files: 12 months.
- If you become a client: for as long as we work together, and afterwards only as long as accounting and tax law require.
- Technical logs: kept by our host for a short time, then deleted automatically.
- Our own page-view and click counts: deleted automatically after 90 days.
- Google Analytics: visit data is kept by Google for 14 months at most, then deleted.
You can ask us to delete your details sooner, unless the law requires us to keep them.
Your rights
Depending on where you live, you can ask us to:
- tell you what we hold about you, and give you a copy;
- correct it, or delete it;
- stop or limit how we use it, or stop the follow-up email;
- send it to you, or to someone else, in a common format.
Write to admin@procelo.org. We reply within 30 days, and it costs nothing. If you're not happy with our answer, you can complain to your local data protection authority (for example the ICO in the UK, or your country's authority in the EU). California residents: we don't sell or share personal information.
How we protect it
The website runs over HTTPS, with strict security headers. Only the people working on your request can see your details, and accounts that hold them are protected with strong passwords and two-step sign-in. No system is perfectly secure; if something ever went wrong that affected your details, we would tell you, and the authorities where the law requires.
Data in client projects
When we build or run systems for a client, the data in those systems belongs to the client. We handle it only on their instructions, as set out in the project agreement, and hand everything back at the end.
Children
This website is for businesses. It isn't meant for children under 16, and we don't knowingly collect their details.
Changes to this policy
If what this website does with your details changes, we update this page and the date at the top. For a big change that affects details we already hold, we'll tell you by email first.
Contact us
We read every message and reply within 30 days at the latest, usually the same working day.